Bauma – the world’s leading trade fair for construction and mining equipment – proved to be the perfect setting last week for Brandfixx to explore new ideas, connect with industry leaders, and see where the future of construction is heading.
The scale of the event was huge, but what stood out most was the energy. From interactive stands and cutting-edge machinery to live demos and digital displays, Bauma was packed with ideas and innovation. For us, it wasn’t just about seeing the latest kit, it was about understanding the direction the industry is going, and where Brandfixx can fit into that picture.
Building Stronger Partnerships
A big part of the trip was catching up with key partners from across Europe. We had some great conversations with people from Kubota, LiuGong, Liebherr, Hitachi, Volvo and more. These weren’t just check-ins — they were real discussions about how we work together going forward. There was a clear buzz around what we do and how our approach to branding continues to add value.
A Standout Moment at LiuGong
One of the highlights was seeing our kits in action at the LiuGong stand. Their machines, wrapped in our custom liveries, looked seriously sharp — and they didn’t go unnoticed. The designs drew in the crowds and sparked conversations with both industry experts and the media. For us, it was a proud reminder of what smart branding can do, even in an environment driven by function and performance.
What We Took Away from Bauma
There were some strong themes that came through over the week:
-
Innovation is a team game – Collaboration is key. No single company can push progress alone.
-
Speed and adaptability matter – The pace of tech is relentless. The companies willing to adapt are the ones that will thrive.
-
Design is no longer just a ‘nice to have’ – It’s front and centre. Branding is becoming a bigger part of how companies present themselves — even in heavy industry.
What’s Next?
Bauma gave us loads to think about – new ideas, new connections, and plenty of inspiration. We're heading back more energised than ever, with plans to keep pushing boundaries in both design and delivery.
It wasn’t just a trade show, it was a launchpad. And for Brandfixx, it’s only the beginning of what’s to come.
