One of the UK’s top motorbike riders will proudly carry our name when competing in the UK’s top superbike series.
Bjorn Estment’s helmet will carry our logo as he races against some of motorcycling’s biggest names in the 2021 Bennetts British Superbike Championship.
The Brandfixx brand will be caught on cameras around the country as the South African rider, who is one of the hottest talents in the sport, competes in his second season.
After the team branded Bjorn’s van in his customary racing colours, we have now signed our first sponsorship deal with him, which will see the logo applied to his helmet and racing suit, as well as to his truck and garage – meaning Brandfixx will always be part of the action.
Commenting on the deal and what it means to a part of Bjorn’s journey, our MD Greg Saunderson said: “The journey we have been on in the short time since we launched has been incredible. Having Bjorn onboard shows we really mean business.
“Having the Brandfixx name on his gear means exposure in British superbike’s premier event, which is great for us but is equally exciting to be able to support such a talented rider.”
Meanwhile, Bjorn, who is now in training for his second season racing in the championship said: “Everyone who sees the van is amazed and wants to see more of what Brandfixx can do. I can’t wait to start racing, proudly representing my team and my new, extended crew featuring David, Greg and the brilliant Brandfixx brand.
“I now really look the part and I’ve had several people asking me how they can get their vehicles fitted out in a similar way.
“Ever since I first met the team, I was hooked on their designs and their ethos, which has led to us building a really special working relationship. Having them now officially onboard is a real show of faith in me for the upcoming 2021 season.
“Being on the British Superbike Championship grid is a tremendous privilege and I’m hoping to kick on and cement my place as a constant threat to the front runners in BSB. I also hope to receive further call ups for the Endurance World Championship events, meaning this is just the start of what is already an exciting partnership.”
You can follow Bjorn as he prepares to hit the tarmac for the 2021 season here, on his Instagram account.