Gartell & Son
Brandfixx has worked closely with Gartell & Son across a wide range of fleet, plant and machinery branding projects, helping create a strong and instantly recognisable presence across the company’s growing operation.
From excavators and dumpers through to support vehicles and fleet additions, the partnership has focused on delivering durable, professional branding designed specifically for demanding construction and earthworks environments.
The Goal
Create a consistent and hard-wearing branding solution across Gartell & Son’s fleet and machinery while ensuring every vehicle and machine reflected the professionalism and scale of the business both on site and on the road.
The branding needed to perform in demanding environments while remaining easy to maintain, repair and update as the fleet continued to expand.
The Challenge
Construction and earthworks machinery operate in some of the harshest working conditions possible, with constant exposure to stone strike, abrasion, weather and heavy daily use.
Traditional graphics can quickly become damaged in these environments, particularly around high-impact areas on plant machinery and fleet vehicles.
The challenge was to create a branding solution capable of maintaining a clean, professional appearance while allowing damaged sections to be replaced quickly and efficiently without requiring a full rework of the machine or vehicle.
The Solution
Brandfixx delivered modular branding and graphics solutions across a growing number of Gartell & Son assets, including site and plant branding.
The machinery graphics were fully stone guarded to help protect high-wear areas and extend the lifespan of the branding in demanding working environments.
Using a modular approach also means individual sections can be replaced quickly and easily if damaged on site — helping minimise downtime while keeping the fleet looking consistent and professional throughout ongoing operations.
As new machines entered service, the branding rollout continued to evolve across the wider fleet, creating a recognisable presence both on active sites and across the road network.
Gartell & Son Asset Branding
Liebherr excavators
Wacker Neuson dumpers
Fleet support vehicles
New machinery additions
The Outcome
The finished fleet and machinery branding has helped establish a strong and highly recognisable visual identity across Gartell & Son’s operation.
From heavy earthworks machinery through to support vehicles, the branding continues to perform in real working conditions while reinforcing professionalism, consistency and attention to detail across the fleet.
With fully stone-guarded kits and replaceable modular sections, the solution also provides a practical long-term approach to maintaining fleet appearance in challenging site environments.
— Gartell & Son
“The consistency across the fleet has been a massive benefit for us. No matter what machine turns up on site, everything looks professional and instantly recognisable. The branding holds up brilliantly in tough working conditions and being able to replace damaged sections easily is a huge advantage for us operationally.”
