Travis Perkins & Kubota
When Travis Perkins agreed a landmark nationwide fleet deal with Kubota, they needed a branding solution capable of matching the scale and ambition of the rollout.
Brandfixx was selected as the exclusive branding partner for the new fleet of Kubota mini excavators being deployed across Travis Perkins Hire depots nationwide, helping ensure every machine leaves the depot professionally branded, fully compliant and ready for work.
The Goal
Deliver a consistent, scalable branding solution across a nationwide fleet of Kubota mini excavators while supporting the rapid deployment of machines into Travis Perkins Hire locations across the UK.
The branding needed to be durable enough for demanding hire environments, easy to maintain and capable of supporting a fleet rollout over multiple years.
The Challenge
This wasn't a one-off branding project.
With hundreds of machines expected to enter service across a four-year programme, the challenge was ensuring:
- Consistency across every machine
- Fast installation without delaying deployment
- Reduced downtime throughout the asset lifecycle
- Easy replacement of damaged graphics
- National scalability through a single managed process
Traditional wrapping methods would create unnecessary downtime and make ongoing maintenance difficult as machines moved between depots and hire customers.
The Solution & Outcome
Brandfixx implemented its modular machinery branding system across the Kubota fleet, creating a repeatable process that could be rolled out consistently nationwide.
Because each kit is modular, damaged sections can be replaced individually without removing or replacing the entire branding package, helping keep machines operational and customer-ready.
The System Provides:
Precision-fit kits for Kubota excavators
Fast installation compared to traditional wrapping
Durable construction for hire fleet environments
Modular replacement sections
Consistent branding across every depot
Centralised project management and delivery
The Outcome
The rollout provides Travis Perkins with a practical long-term branding solution that supports both operational efficiency and brand consistency.
By adopting the Brandfixx modular system, the fleet benefits from:
- Up to 50% less downtime compared with traditional wrapping methods
- Faster deployment of new machines
- Easier maintenance and repair
- Lower lifetime branding costs
- Consistent presentation across the national fleet
- Reduced waste and improved sustainability credentials
As new Kubota machines continue to enter service across the UK, the modular approach ensures every excavator carries the same professional appearance while remaining simple and cost-effective to maintain.
— Travis Perkins Hire / Kubota Fleet Project
“For a fleet of this scale, consistency and efficiency are critical. The Brandfixx modular system allows us to maintain a professional appearance across the fleet while minimising downtime and making ongoing maintenance significantly easier.”
