SMT LCV Services

104 vehicles branded and deployed with major time, cost and carbon savings

When SMT needed to brand over 100 VW Crafter Vans, the focus was on delivering at scale, without the delays, cost, and disruption associated with traditional wrapping.

The Goal

Brand and deploy over 100 vehicles efficiently, while maintaining consistency across the entire fleet.

The rollout needed to be completed quickly, without creating operational delays or unnecessary complexity.

The Challenge

Branding over 100 vehicles using traditional wrapping methods would have required significant labour, extended installation time, and prolonged vehicle downtime.

At this scale, that approach would increase costs, slow deployment, and make consistency harder to maintain across the fleet.

The Solution & Outcome

This reduced fitting time per vehicle and ensured a consistent finish across the entire fleet — without slowing the rollout.

The full fleet was branded and ready for use without extended downtime, allowing SMT to deploy vehicles efficiently and keep operations moving.

Key Stats

104 vehicles branded and deployed

£48,000 saved vs traditional wrapping

381.68 kg CO2e reduction across the fleet

624 fitting hours saved (832 hours reduced to 208 hours total)

Why It Worked

At scale, the limitations of traditional wrapping become more significant — increasing labour, cost, and downtime.

Modular branding removes that complexity.

By reducing installation time and simplifying the process, large fleets can be rolled out faster, more consistently, and with greater control.

If a vehicle is damaged, individual panels can be quickly replaced without rewrapping the entire vehicle — reducing ongoing costs and keeping vehicles on the road.