Widdington Recycling
Brandfixx partnered with Widdington Recycling to develop a consistent modular branding solution across its growing fleet of heavy plant and commercial vehicles.
The rollout included Scania XT hookloaders, fleet vehicles and site machinery, creating a recognisable brand presence across both road-going and operational assets while supporting the company's continued investment in fleet growth.
The Goal
Create a professional and highly visible branding solution that would work across multiple vehicle and machinery types while reinforcing Widdington Recycling's brand identity throughout its fleet.
The branding needed to deliver consistency, durability and long-term practicality while remaining flexible enough to support future fleet expansion.
The Challenge
Operating within recycling, waste management and site-based environments places significant demands on fleet branding.
Vehicles and machinery are regularly exposed to dirt, abrasion, stone strike and daily operational wear, making it difficult to maintain a professional appearance over time.
At the same time, new vehicles and machinery were continually being added to the fleet, creating the need for a scalable branding solution that could be rolled out consistently across multiple asset types.
The Solution
Brandfixx developed a bespoke modular branding system for Widdington Recycling, designed to work seamlessly across both fleet vehicles and heavy plant machinery.
By using modular kits rather than traditional wraps, damaged sections can be replaced quickly and easily without requiring complete rebranding of the vehicle or machine.
This helps keep assets operational while maintaining a professional appearance across the fleet.
The solution incorporated:
Scania XT hookloader fleet branding
Heavy plant and machinery graphics
Stone-guarded protection for high-wear areas
Modular replaceable sections
The Outcome
The finished branding rollout has created a strong and consistent visual identity across the Widdington Recycling fleet, from road-going hookloaders through to site machinery.
The modular approach provides a practical long-term solution, helping reduce downtime, simplify maintenance and lower the cost of keeping the fleet looking its best.
As new vehicles and machinery continue to join the operation, the branding system can be replicated quickly and consistently, ensuring the fleet continues to project a professional image wherever it operates.
— Widdington Recycling
“The modular system gives us consistency across the fleet while making maintenance much easier. Whether it's a truck or a machine on site, everything carries the same professional identity, and if damage occurs, sections can be replaced quickly without taking assets out of operation for long periods.”
